Campaign for the Fall/Winter in September 2011 season launching in Beijing. Includes a fashion photoshoot, mobile app, integration with the social media platform Weibo, and an interactive in-store installation using motion detection.

Lane Crawford is Hong Kong’s leading specialty store, offering the largest assortment of fashion designer brands in Asia. For its Fall/Winter collection launch in September 2011, Lane Crawford wanted to do something special in its 3-floor store in Seasons Mall, Beijing. Hundreds of guests from the Fashion and Media industry attended our Cocktail event in Beijing. But we wanted to make something more special and explore the limits of Social Media to create a memorable event. We set a photo wall where the guests can participate in the fashion campaign as real models. That pictures are connected to a special Weibo App that we created for the event.

Users can share their pictures on their timeline, as well as connect with other Lane Crawford fans. The result is that dozens of guests took part of the experience and it had a wide spread on Social Media.

We also created an interactive in-store installation. Customer can interact with the screen, getting discounts and special promotions, generating interesting CRM results.

Different Digital projects for the German manufacturer, in Spain and China. Works for DDB Barcelona, Proximity Beijing and TD-Berlin China. Included banner campaigns, microsites, character design for mobile apps and interactive installations for touch-screens.

Online strategy and creative development for Pans&Company, the largest fast food brand in Spain.

Project ‘Citypans’
Briefing: Pans&Company wanted to communicate the change of corporate identity to the public.

Proposal: While the TV launching campaign ‘Vienes y te quedas’, we released the animation city “Cityquedas”, a place where you can not get out. Inspired by a comic, we offered some contests and a few stories. The city was alive for 2 years and Pans&Company signed some co-branded actions with Coca-Cola and PlayStation throughout the campaign. We did some email marketing and viral campaigns as well.

About Pans&Company
Pans&Company belongs to EatOut Group and it’s the largest Spanish fast food chain in the country, in direct competition with other international chains such as McDonadls. The company has more than 300 restaurants throughout Spain and more than 80 in Italy and Portugal.

The brand positioning is urban, modern, healthy and mediterranean, and has a long tradition of modern communication language.

Digital campaigns and online promotions for Budweiser Spain and Manpower Spain in Barcelona.

Credits: Lorem / GREY Group

TV commercial for the e-commerce Chinese brand Vegaga

This is my first project in a short film production. I was in charge of the Photography Direction together with Joan Llabata in his first short movie in China, Overflowed, a Sci-fi movie that explore the relations between science, computers and human kind.   It was also a great chance to experiment with DSLR shooting technology in a cute project like this.

Joan Llabata (a.k.a. Rez) is a rave version of Leonardo Da Vinci; it’s surprising how he can design graphics, compose music, write code, play Drum’n Bass, and write, direct, produce and post-produce films, and at the same time, being a great friend.

The short movie was shot in Beijing in early 2011 and now is being distributed internationally. The production was in hands of Core Labs.

Visit the Overflowed website.

When you are close to a wise and positive man, think of becoming like him. When you are close to a negative and miserable man, think of what mistakes brought you there.

— Confucius

Drive Green – This campaign promotes an environment-friendly drive using GPS devices. I’m glad to be involved in a green action like this.

This is a personal project I am developing now. I’m very excited about the possibilities of social media. I have seen how many clients success just following an strong online strategy, and I’m actually confident that Social Media is the next big thing in human communication, and therefore a huge field for brands and advertisers. I am collecting all the information I read and find in this platform.

http://sozial.asia

sozial.asia tries to be just an index of information, resources and real cases in China and the Asian region. I am updating the site as soon as I gather useful info. Have a look!

This is the last project I developed before to leave my country and “my” city, Barcelona. That was the last chance to work close to my good friends in Lorem/Grey, right before some of them flew to other agencies in Madrid and I started my adventure overseas. We were able to experiment with different techniques and media, specially the use of 3D and animation. It was the right client, the best colleagues, and a perfect working atmosphere.

Briefing: La Caixa wanted to promote the service ‘Servicaixa’, with which users can buy show tickets for a variety of spectacles, sports, and touristic sights throughout the country.

Proposal: We built the campaign ‘Caixa World’, a 3D world where you can browse along all the Servicaixa services and find out the different services and places where you can buy tickets. We included some 3D animations, interactive website and some other media promotions.

La Caixa is the 2nd largest banking group in Spain, and the most important saving bank in the European Union. La Caixa is based in Barcelona, Spain, and runs an important charity and cultural foundation and an investment holding ‘Criteria Caixa Corp’.

For Spaniards, La Caixa means proximity, family and reliability, and its positioning is close to the homes, families, culture and social assistance thanks to a large local tradition.

Credits: Grey Group