Online strategy and creative development for Pans&Company, the largest fast food brand in Spain.
Briefing: Pans&Company wanted to communicate the change of corporate identity to the public.
Proposal: While the TV launching campaign ‘Vienes y te quedas’, we released the animation city “Cityquedas”, a place where you can not get out. Inspired by a comic, we offered some contests and a few stories. The city was alive for 2 years and Pans&Company signed some co-branded actions with Coca-Cola and PlayStation throughout the campaign. We did some email marketing and viral campaigns as well.
Pans&Company belongs to EatOut Group and it’s the largest Spanish fast food chain in the country, in direct competition with other international chains such as McDonadls. The company has more than 300 restaurants throughout Spain and more than 80 in Italy and Portugal.
The brand positioning is urban, modern, healthy and mediterranean, and has a long tradition of modern communication language.