Rodrigo Cardenete, Interactive Creative Director, New Media Advertising

Comercial projects preview

Independent working projects

This is a list of my own projects. To see the commercial the comercial projects, click the 'book' button above (password protected).

	Sintetic project / Research project about Brand and New Media This project is a result of a continuous research on the concept of Brand and the impact of changes on New Media. The result of this is kept in 10 guidelines or principles as a single recommendation to old-designed brands to be adapted properly to New Media changes. The challenge is to become a reference for understanding brand-concept adaptation to the future of brand-marketing managers. +visit project
	Printedtrack / Own initiative in Interactive Direct Mkt. - email and SMS campaigns In our work in advertising and marketing departments, my partner and I had the idea of promoting our own email marketing and SMS platform, oriented to our own needs, like easy-campaigning management and fast tracking of results. We realized there were not any specific tools oriented for marketing and communication responsables, so we just created our own one. The result was a 500k average emails sent weekly and some targeted SMS campaigns during the last two years. +visit project
	WIT WARS / Knowledgebase about our little world This project is just a place to store my own articles about reference subjects in marketing and creative environments. As well as media, marketing is evolving, so understanding mkt trends and keeping in mind best and bad practices in adevertising is a witty way to feel the taste of the enviroment we are into. +visit project
	BRANDEF / Brand Definition Recommendation for post-paper-age brands Brandef is just a recommendation of a structured brand concept where some subjects, ideas and formats and their application to New Media are considered. Maybe, Brandef could be considered as just a special proposal of style guidelines. +visit project

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