Campaign for the Fall/Winter in September 2011 season launching in Beijing. Includes a fashion photoshoot, mobile app, integration with the social media platform Weibo, and an interactive in-store installation using motion detection. § more…
Different Digital projects for the German manufacturer, in Spain and China. Works for DDB Barcelona, Proximity Beijing and TD-Berlin China. Included banner campaigns, microsites, character design for mobile apps and interactive installations for touch-screens. § more…
Online strategy and creative development for Pans&Company, the largest fast food brand in Spain. § more…
Digital campaigns and online promotions for Budweiser Spain and Manpower Spain in Barcelona.
Credits: Lorem / GREY Group
TV commercial for the e-commerce Chinese brand Vegaga § more…
This is my first project in a short film production. I was in charge of the Photography Direction together with Joan Llabata in his first short movie in China, Overflowed, a Sci-fi movie that explore the relations between science, computers and human kind. It was also a great chance to experiment with DSLR shooting technology in a cute project like this.
When you are close to a wise and positive man, think of becoming like him. When you are close to a negative and miserable man, think of what mistakes brought you there.
— Confucius
Drive Green – This campaign promotes an environment-friendly drive using GPS devices. I’m glad to be involved in a green action like this.
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This is a personal project I am developing now. I’m very excited about the possibilities of social media. I have seen how many clients success just following an strong online strategy, and I’m actually confident that Social Media is the next big thing in human communication, and therefore a huge field for brands and advertisers. I am collecting all the information I read and find in this platform.
http://sozial.asia
sozial.asia tries to be just an index of information, resources and real cases in China and the Asian region. I am updating the site as soon as I gather useful info. Have a look!
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This is the last project I developed before to leave my country and “my” city, Barcelona. That was the last chance to work close to my good friends in Lorem/Grey, right before some of them flew to other agencies in Madrid and I started my adventure overseas. We were able to experiment with different techniques and media, specially the use of 3D and animation. It was the right client, the best colleagues, and a perfect working atmosphere.
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Augmented reality is adding a information layer to the real world using computers and software. § more…
During some years we were involved in the online marketing for the Spanish fashion brand Etxart and Panno. On-line contests, and the online store promotion. It is always a big pleasure to work with the high quality photographic material of Jaume de la Iguana and the products of an exquisite brand like Etxart and Panno. § more…
If you are not paying for it, you are the product being sold.
— Anonymous user referring Social Media
Nestlé decided to update the design and functionality of their worldwide website nestle.com. In the agency Lorem / GREY we took the responsibility of the creative concept and the website design, working hand-in-hand with the consulting agency King-eClient, who took the concept development and usability work, as well as other online marketing and promotions. Both agencies are based in Barcelona, Spain.
Works for the Colombian Pavilion in Expo Shanghai 2010, Swedish Pavilion, COFCO, and others.
Digital campaign for the European Commission to advice European entrepreneurs in Intellectual Property protection when doing business in China.
In 2009 I came to China to start the agency as Creative Director for the Branding and Ad start-up Schwann. A lot of water has flowed under the bridge since then, and after all this time, one of the stuff we feel super proud of is our own Corporate Identity. Together with the outstanding art director Xponja and the extra-terrestrial designer Miq Ross we designed an Identity that happily works for Chinese and International eyes. § more…
Here’s the problem with copying: Copying skips understanding. Understanding is how your grow. You have to understand why something works or why something is how it is. When you copy it, you miss that. You just repurpose the last layer of understanding all the layers underneath.
— Jason Fried
Short film shot in Lanter Festival in Beijing, China
Digital Creative Director and Producer
Androids do dream of electric sheep